Before Google’s Caffeine announcement and Matt Cutts webpronews.com interview, Google has quietly been suggesting, convincing … pushing(?) webmasters the world over to speed up the internet.
As far back as 2008 Landing Page Load Time has been an Adwords Quality Score factor.
Further evidence of Google actively speeding up the internet are found in the release of Chrome, Google Public DNS, Closure Compiler, Gzip, and their involvement in promoting the Firefox/Firebug add-on — Page Speed.
The Caffeine algorithm is Google’s most vocal push to speed up the Internet and its most active attempt to bring legions of webmasters and web professionals to support its cause. In the webpronews.com interview Google’s Matt Cutts heavily hints that speed directly affects user experience, and, may be rewarded with improved search engine page rankings in the future.
MaxCDN is the fastest and simplest method to speed up your website, deliver your content globally, and give users a great Internet experience they expect. It’s simple to use and affordable; even for the small Webmaster on shared hosting.
Optimizing each piece of your content is labor intensive. Also, doing so is not free from problems or foolproof because there are many instances in which you have no control.
For instance, you need to depend on users and corporate IT departments to upgrade their browsers. You need to depend on anti-virus software vendors to properly handle compression and stop mangling the Accept-Encoding header. And each ISP needs to play along by using an HTTP proxy that doesn’t prevent users from receiving compressed content in the first place.
The MaxCDN technology and infrastructure can quickly help you by-pass many of these issues.What’s more, combining MaxCDN with your hands-on optimization techniques can only speed up the delivery of your content even more!
Webmasters, Pay Attention!
One of Google’s mantras is to improve the user’s Internet experience. Speeding up and avoiding practices that slow down the Internet, load times, and content delivery is proven to enhance that experience.
Research conducted by Google and released to the public demonstrated that when Google purposely slowed down the search results page by les than half a second (100 – 400 milliseconds) it produced 0.2% to 0.6% fewer searches per user! Furthermore, the “fewer-search-behavior” persisted and increased over time (users did fewer and fewer searches the longer they were exposed to the experiment).
That is to say, even if higher search engine rankings isn’t important to you (that’s impossible, but play along for a second) if your site and content loads slowly and users experience poor performance, they are very likely to never return to your website again.
With MaxCDN in your Webmaster’s tool kit, you’re able to keep users happy by delivering your content fast and may even improve your search engine page ranking on Google’s new Caffeine search algorithm.
Besides, it’s simple to use, quick to set up, affordable for Webmasters of all sizes, and as a standalone solution you benefit no matter what hosting arrangement you currently use.
Learn more about MaxCDN and try it risk-free, here